A year of acceleration, structuring and growth
In 2025, Golden Palace Group reached a new key milestone in its development. The year was marked by the acceleration of structuring projects, a stronger Group visibility, major investments in infrastructure and systems, as well as sustained commercial momentum across all activities.
1. Performance & leadership of our venues
Boulogne-sur-Mer: confirmed leadership on the Opal Coast
In 2025, the Golden Palace Casino in Boulogne-sur-Mer confirmed its position as a benchmark on the Opal Coast, both in terms of attendance and overall performance. This success reflects the relevance of the Group's model: a well-managed gaming offer combined with an event-driven strategy and high-quality dining, delivering a comprehensive and distinctive customer experience.
Renovation works in Belgium and France
The year was also marked by significant renovation works in several Belgian and French venues, with a clear objective: modernising spaces, improving visitor comfort and strengthening long-term attractiveness. In Charleroi, the renovation of Golden Palace Comedie Centrale and La Table du Comedie fully aligns with this approach to heritage enhancement and qualitative repositioning.
2. Development & structuring projects in France
Thonon-les-Bains and Digne-les-Bains: symbolic first stone ceremonies and project progress
Among the highlights of 2025 were the symbolic first stone ceremonies for the future Golden Palace Casinos in Thonon-les-Bains and Digne-les-Bains, marking a decisive step forward. These future venues embody the Group's vision in France: offering complete and responsible leisure destinations, integrated into their local environment and designed as genuine community hubs.
3. Internal structuring & digital transformation
Deployment of a new ERP
2025 marked a major turning point with the Group-wide deployment of a new ERP system. This strategic investment aims to harmonise processes, strengthen operational management and support future growth, while providing teams with more efficient, reliable and tailored tools.
Launch of new digital tools
- Launch of the new GAA website, the Group's brand specialised in the distribution of gaming machines and spare parts
- Launch of Golden Palace News, an independent editorial platform dedicated to sports news, analysis and major sporting events, strengthening the Group's media presence in the sports ecosystem
4. Commercial momentum & customer engagement
Strong initiatives on gaming and sports betting platforms
Our online casino and sports betting platforms experienced a particularly dynamic year, driven by numerous customer-focused initiatives:
- Advent Calendar
- Promotional campaigns
- Loyalty actions and special operations
- All initiatives were fully aligned with the Group's longstanding commitment to responsible gaming.
5. Visibility, sponsorship & brand reach
Strategic sports sponsorship
Golden Palace Group continued and strengthened its sports sponsorship strategy through several key moments:
- Inauguration of the new RAAL stadium
- Launch of the Golden Seats activation with RWDM Brussels
- Signing of a new sponsorship agreement with cycling team Alpecin–Premier Tech, reinforcing the Group's international visibility in a world of performance and excellence
Press relations & media presence
2025 was marked by strong media exposure, including:
- Participation of Massimo Menegalli in the TV programme "C dans la boîte"
- Feature in Trends Tendances
- Regular media coverage of the Group's projects, performance and strategic vision
6. A clear vision for the future
In 2025, Golden Palace Group consolidated its foundations while actively preparing for the future. Priorities for 2026 are clear:
- Continue delivering on projects in France
- Finalise and enhance investments in current and future infrastructure
- Leverage new internal and digital tools
- Further strengthen Golden Palace brands through strong partnerships, controlled communication and responsible engagement