The Golden Palace Group has become a major player in the Belgian gaming industry and has diversified its activities over the years. The Group has also developed a Real Estate division, enabling it to pursue its diversity strategy whilst remaining in a reliable field.

Above all, Golden Palace is the story of a family. The adventure began in 1963, when Mario Menegalli arrived in Belgium with a slot machine on the roof of his car. He installed it in a café and the machine quickly became a great success. Sensing a real opportunity, he decided to import and install dozens more. GAA (General Automatic Amusement) was born. Part of the company's aim was to sell, as well as to rent, maintain and repair gaming machines. For 25 years, the company has sold and operated machines throughout Belgium and all over the world.
In the early 1990s, Mario Menegalli's children, Daniela and Massimo, joined the company. Together, the family opened the first gaming room in the heart of Brussels, on rue Marché au Charbon in 1992. In those days, the gaming room was called "Golden Nuggets", referencing the famous Las Vegas casino. As the company grew and increasingly became famous, its name was changed to Golden Palace.
The determination, hard work, insight and, above all, passion of the Menegalli family, enabled them to become the head of the largest gaming arcade park in Belgium. Currently, the group operates no less than 45 gaming room licences.

Twenty years after the opening of the first gaming room, the company launched its online gambling and sports betting site, respectively, under B+ (games) and F+ (betting) licences. The website www. goldenpalace.be was the first legal operator to obtain an operating licence in Belgium. Its online offer quickly expanded to include casino games, under A+ licence.
The brand has now crossed borders and has been operating the French Casino in Boulogne-sur-Mer since 2019. Golden Palace offers a modern gaming experience in an entertaining and sophisticated environment. With a popular themed restaurant and an events room, the Casino has become a benchmark in the local culture and entertainment scene.
In 2020, faced with the COVID-19 pandemic, the Group confirmed its fundamental commitments and its sense of responsibility by creating GMS (Golden Medical System). GMS is investing in an industrial machine and has installed a production line for surgical masks in Brussels. These masks, manufactured in Belgium with exclusively European materials, are available to its establishments and to all of its partners. Golden Palace also takes its social responsibilities seriously by offering thousands of masks to associations and organisations in need, thereby helping vulnerable populations.
Keeping to its core values of having close relationships and its 100% Belgian roots, the Golden Palace Group has acquired the "Press Shop" and "Relay" shop networks in 2022. Through this acquisition, the company entered the convenience store market and now has 175 bookstores across Belgium.
Golden Palace also has 600 employees, making the company a significant economic player. Through family spirit and by respecting fundamental values, the human being is placed at the centre of the company's many activities. The organisation is also committed to a continuous training programme, which allows employees to progress within the company.
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Golden Palace is built around 4 fundamental and non-negotiable values:
Kindness

Golden Palace stays true to its family roots and looks after the well-being of its customers and guests. By offering them comfort and security, they can enjoy a fulfilling gaming experience. The company also surrounds its employees with this same benevolence.
Care

Taking care of the customer is a core value within the company. Particular attention is paid to the atmosphere of the Group's establishments in order to provide an elegant and refined setting, right down to the smallest detail: ergonomics, comfort, tasteful decoration, the variety on offer, a pleasing sensory ambiance, and so on. The machines are carefully checked and maintained. Clients are cared for by attentive and professional staff. Golden Palace also makes every effort to ensure that its employees feel fulfilled in a caring work atmosphere.
Proximity

Above all, Golden Palace wants to be close to its employees, partners, and customers. Casino games are popular entertainment. By claiming this culture, the company wants to make its rooms affordable and accessible to as many people as possible. This approach has made the Golden Palace rooms famous, and customers are always happy to walk through their doors. These close partnerships also make it possible to create a solid and lasting relationship within all of the Group's employees and partners.
Pleasure

The mixture of excitement and joy felt by its customers is the very essence of the Group's gaming offer. Everything is organised to create this moment of euphoria where, with chance at work, the customer can enjoy an exceptional gaming experience in a safe and secure environment. Bringing enjoyment to the players is one of the foundations of Golden Palace and the company has channelled this into all of its activities.
Top
Golden Palace has nearly 60 years of experience, 45 gaming rooms in Belgium, 5 betting agencies, a casino in France, an online gaming and sports betting website, 175 press outlets, and a unique spare parts store in Belgium.
Gaming rooms
Golden Palace has established itself as the leading class B casino in Belgium. Its 45 gaming rooms are located across Wallonia, Flanders, and Brussels. Numerous games, such as electronic roulette and even slot machines, are offered in an elegant and friendly setting.
Guests can also enjoy refreshments and snacks. However, contrary to popular belief, alcohol is not allowed.
The casino gaming rooms are accessible for those who are 21 years old and over.
Online games
Since 2012, the Gaming Commission has granted a permanent B+ licence to the online gaming site www.goldenpalace.be. Once again, the Group is a pioneer, as it is the first legal operator to obtain an operating licence in Belgium.
Thanks to the wide range of games and bets, and the user-friendliness of the website, www.goldenpalace.be has been a huge success and simply cannot be ignored today.
Users can find their favourite games at any time and, depending on their preferences, other games will be recommended.
Once again, Golden Palace continues its innovation by offering Live Casino in 2015. This concept, which was still relatively unknown at the time, is halfway between an online casino and a traditional casino. Live Casino is played online but offers players real roulette, blackjack, and poker tables. The game is played live, allowing players to interact directly with the dealer and follow the live video. Golden Palace then launched the first Belgian Live Casino studio for B+ games with animation in French and Dutch by Belgian presenters!
The range of games is open to everyone over the age of 21 (and over the age of 18 for sports betting), regardless of the amount invested. Each player subscription requires registration and verification of identity data beforehand.
Sports betting
The Golden Palace betting shops invite players to bet on all live or upcoming sporting events. These shops are located in St-Ghislain, Aubange, Pecq, Wavre, and Ostend.
Betting terminals, available in bookshops, offer a simple and highly secure service. They ensure the best odds on the market as well as the most complete and varied betting offer.
Finally, betting is also available online and offers a wide choice of events, sports, and eSports on the Belgian market. Any player can freely develop their betting strategies in order to obtain perfect combinations for an even bigger win.
Betting is accessible by smartphone without prior download or installation.
Sports betting is available from the age of 18.
Casino in France
The Boulogne-sur-Mer casino is equipped with state-of-the-art machines.
87 slot machines are available, as well as 20 electronic roulette machines, 1 blackjack table, 1 Ultimate Poker table, and 1 Boule 2000 table.
The casino's gaming room is accessible to all those over the age of 18.
Players can enjoy the bar and especially the bistronomic restaurant "Mon Cousin Belge" which has a friendly and contemporary atmosphere.
An events hall "La Grand'Place" regularly hosts cultural events, concerts, shows, etc.
A real place of leisure, the Boulogne-sur-Mer casino is destined to become the benchmark for entertainment in the broadest sense of the word in this region of France.
With a view to continuous innovation and improvement, the Boulogne-sur-Mer casino has a surprise in store for you... To be continued!>
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Organisation
The Golden Palace Group has become a major player in the Belgian gaming industry and has diversified its activities over the years. The Group has also developed a Real Estate division, enabling it to pursue its diversity strategy whilst remaining in a reliable field.
History

Above all, Golden Palace is the story of a family. The adventure began in 1963, when Mario Menegalli arrived in Belgium with a slot machine on the roof of his car. He installed it in a café and the machine quickly became a great success. Sensing a real opportunity, he decided to import and install dozens more. GAA (General Automatic Amusement) was born. Part of the company's aim was to sell, as well as to rent, maintain and repair gaming machines. For 25 years, the company has sold and operated machines throughout Belgium and all over the world.
In the early 1990s, Mario Menegalli's children, Daniela and Massimo, joined the company. Together, the family opened the first gaming room in the heart of Brussels, on rue Marché au Charbon in 1992. In those days, the gaming room was called "Golden Nuggets", referencing the famous Las Vegas casino. As the company grew and increasingly became famous, its name was changed to Golden Palace.
The determination, hard work, insight and, above all, passion of the Menegalli family, enabled them to become the head of the largest gaming arcade park in Belgium. Currently, the group operates no less than 45 gaming room licences.

Twenty years after the opening of the first gaming room, the company launched its online gambling and sports betting site, respectively, under B+ (games) and F+ (betting) licences. The website www. goldenpalace.be was the first legal operator to obtain an operating licence in Belgium. Its online offer quickly expanded to include casino games, under A+ licence.
The brand has now crossed borders and has been operating the French Casino in Boulogne-sur-Mer since 2019. Golden Palace offers a modern gaming experience in an entertaining and sophisticated environment. With a popular themed restaurant and an events room, the Casino has become a benchmark in the local culture and entertainment scene.
In 2020, faced with the COVID-19 pandemic, the Group confirmed its fundamental commitments and its sense of responsibility by creating GMS (Golden Medical System). GMS is investing in an industrial machine and has installed a production line for surgical masks in Brussels. These masks, manufactured in Belgium with exclusively European materials, are available to its establishments and to all of its partners. Golden Palace also takes its social responsibilities seriously by offering thousands of masks to associations and organisations in need, thereby helping vulnerable populations.
Keeping to its core values of having close relationships and its 100% Belgian roots, the Golden Palace Group has acquired the "Press Shop" and "Relay" shop networks in 2022. Through this acquisition, the company entered the convenience store market and now has 175 bookstores across Belgium.
Golden Palace also has 600 employees, making the company a significant economic player. Through family spirit and by respecting fundamental values, the human being is placed at the centre of the company's many activities. The organisation is also committed to a continuous training programme, which allows employees to progress within the company.
Mission & values
Golden Palace is built around 4 fundamental and non-negotiable values:
Kindness

Golden Palace stays true to its family roots and looks after the well-being of its customers and guests. By offering them comfort and security, they can enjoy a fulfilling gaming experience. The company also surrounds its employees with this same benevolence.
Care

Taking care of the customer is a core value within the company. Particular attention is paid to the atmosphere of the Group's establishments in order to provide an elegant and refined setting, right down to the smallest detail: ergonomics, comfort, tasteful decoration, the variety on offer, a pleasing sensory ambiance, and so on. The machines are carefully checked and maintained. Clients are cared for by attentive and professional staff. Golden Palace also makes every effort to ensure that its employees feel fulfilled in a caring work atmosphere.
Proximity

Above all, Golden Palace wants to be close to its employees, partners, and customers. Casino games are popular entertainment. By claiming this culture, the company wants to make its rooms affordable and accessible to as many people as possible. This approach has made the Golden Palace rooms famous, and customers are always happy to walk through their doors. These close partnerships also make it possible to create a solid and lasting relationship within all of the Group's employees and partners.
Pleasure

The mixture of excitement and joy felt by its customers is the very essence of the Group's gaming offer. Everything is organised to create this moment of euphoria where, with chance at work, the customer can enjoy an exceptional gaming experience in a safe and secure environment. Bringing enjoyment to the players is one of the foundations of Golden Palace and the company has channelled this into all of its activities.
Expertise
Golden Palace has nearly 60 years of experience, 45 gaming rooms in Belgium, 5 betting agencies, a casino in France, an online gaming and sports betting website, 175 press outlets, and a unique spare parts store in Belgium.
Gaming rooms
Golden Palace has established itself as the leading class B casino in Belgium. Its 45 gaming rooms are located across Wallonia, Flanders, and Brussels. Numerous games, such as electronic roulette and even slot machines, are offered in an elegant and friendly setting.
Guests can also enjoy refreshments and snacks. However, contrary to popular belief, alcohol is not allowed.
The casino gaming rooms are accessible for those who are 21 years old and over.
Online games
Since 2012, the Gaming Commission has granted a permanent B+ licence to the online gaming site www.goldenpalace.be. Once again, the Group is a pioneer, as it is the first legal operator to obtain an operating licence in Belgium.
Thanks to the wide range of games and bets, and the user-friendliness of the website, www.goldenpalace.be has been a huge success and simply cannot be ignored today.
Users can find their favourite games at any time and, depending on their preferences, other games will be recommended.
Once again, Golden Palace continues its innovation by offering Live Casino in 2015. This concept, which was still relatively unknown at the time, is halfway between an online casino and a traditional casino. Live Casino is played online but offers players real roulette, blackjack, and poker tables. The game is played live, allowing players to interact directly with the dealer and follow the live video. Golden Palace then launched the first Belgian Live Casino studio for B+ games with animation in French and Dutch by Belgian presenters!
The range of games is open to everyone over the age of 21 (and over the age of 18 for sports betting), regardless of the amount invested. Each player subscription requires registration and verification of identity data beforehand.
Sports betting
The Golden Palace betting shops invite players to bet on all live or upcoming sporting events. These shops are located in St-Ghislain, Aubange, Pecq, Wavre, and Ostend.
Betting terminals, available in bookshops, offer a simple and highly secure service. They ensure the best odds on the market as well as the most complete and varied betting offer.
Finally, betting is also available online and offers a wide choice of events, sports, and eSports on the Belgian market. Any player can freely develop their betting strategies in order to obtain perfect combinations for an even bigger win.
Betting is accessible by smartphone without prior download or installation.
Sports betting is available from the age of 18.
Casino in France
The Boulogne-sur-Mer casino is equipped with state-of-the-art machines.
87 slot machines are available, as well as 20 electronic roulette machines, 1 blackjack table, 1 Ultimate Poker table, and 1 Boule 2000 table.
The casino's gaming room is accessible to all those over the age of 18.
Players can enjoy the bar and especially the bistronomic restaurant "Mon Cousin Belge" which has a friendly and contemporary atmosphere.
An events hall "La Grand'Place" regularly hosts cultural events, concerts, shows, etc.
A real place of leisure, the Boulogne-sur-Mer casino is destined to become the benchmark for entertainment in the broadest sense of the word in this region of France.
With a view to continuous innovation and improvement, the Boulogne-sur-Mer casino has a surprise in store for you... To be continued!>