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The Golden Palace Group has become a major player in the Belgian gaming industry and has diversified its activities over the years. The Group has also developed a Real Estate division, enabling it to pursue its diversity strategy whilst remaining in a reliable field.
Above all, Golden Palace is the story of a family. The adventure began in 1963, when Mario Menegalli arrived in Belgium with a slot machine on the roof of his car. He installed it in a café and the machine quickly became a great success. Sensing a real opportunity, he decided to import and install dozens more. GAA (General Automatic Amusement) was born. Part of the company's aim was to sell, as well as to rent, maintain and repair gaming machines. For 25 years, the company has sold and operated machines throughout Belgium and all over the world.
In the early 1990s, Mario Menegalli's children, Daniela and Massimo, joined the company. Together, the family opened the first gaming room in the heart of Brussels, on rue Marché au Charbon in 1992. In those days, the gaming room was called "Golden Nuggets", referencing the famous Las Vegas casino. As the company grew and increasingly became famous, its name was changed to Golden Palace.
The determination, hard work, insight and, above all, passion of the Menegalli family, enabled them to become the head of the largest gaming arcade park in Belgium. Currently, the group operates no less than 45 gaming room licences.
Twenty years after the opening of the first gaming room, the company launched its online gambling and sports betting site, respectively, under B+ (games) and F+ (betting) licences. The website www. goldenpalace.be was the first legal operator to obtain an operating licence in Belgium. Its online offer quickly expanded to include casino games, under A+ licence.
The brand has now crossed borders and has been operating the French Casino in Boulogne-sur-Mer since 2019. Golden Palace offers a modern gaming experience in an entertaining and sophisticated environment. With a popular themed restaurant and an events room, the Casino has become a benchmark in the local culture and entertainment scene.
In 2020, faced with the COVID-19 pandemic, the Group confirmed its fundamental commitments and its sense of responsibility by creating GMS (Golden Medical System). GMS is investing in an industrial machine and has installed a production line for surgical masks in Brussels. These masks, manufactured in Belgium with exclusively European materials, are available to its establishments and to all of its partners. Golden Palace also takes its social responsibilities seriously by offering thousands of masks to associations and organisations in need, thereby helping vulnerable populations.
Keeping to its core values of having close relationships and its 100% Belgian roots, the Golden Palace Group has acquired the "Press Shop" and "Relay" shop networks in 2022. Through this acquisition, the company entered the convenience store market and now has 175 bookstores across Belgium.
Golden Palace also has 600 employees, making the company a significant economic player. Through family spirit and by respecting fundamental values, the human being is placed at the centre of the company's many activities. The organisation is also committed to a continuous training programme, which allows employees to progress within the company.
Our values are like us and bring us together. They can be summed up in one word = PARC. Passion, Audacity, Respect, Connection.
At Golden Palace, passion is the driving force behind our commitment to excellence. Every initiative, every event is imbued with passionate energy, propelling our team towards innovation and creativity to create unforgettable experiences for our guests.
Audacity is in our DNA. We are constantly pushing the boundaries to deliver unique and exciting entertainment. At Golden Palace, we embrace the challenge, explore new paths, and push the boundaries of what's possible, creating an environment where daring is celebrated and rewarded.
Respect is at the heart of our culture and our actions. We treat everyone with fairness, compassion and integrity. At Golden Palace, we value caring and well-being, creating an environment where everyone feels heard, respected and encouraged to express their authenticity.
Connection, both with our customers and our team, is essential. Golden Palace fosters strong and lasting relationships, providing an experience where everyone feels connected, valued and understood. We believe in the power of relationships to build a future where community and conviviality are at the heart of everything we do.
That's what you can expect when you join our family 😉
Golden Palace ; its more than 60 years of experience, 40 class B casinos in Belgium, 5 betting agencies, 2 casinos in France, 2 online gaming websites and 1 sports betting website, 180 press outlets, and 1 unique spare parts store in Belgium.
Golden Palace has established itself as the leading class B casino in Belgium. Its 40 class B casinos are located across Wallonia, Flanders, and Brussels. Numerous games, such as electronic roulette and even slot machines, are offered in an elegant and friendly setting.
Guests can also enjoy refreshments and snacks. However, contrary to popular belief, alcohol is not allowed.
The casino gaming rooms are accessible for those who are 21 years old and over.
Since 2012, the Gaming Commission has granted a permanent B+ licence to the online gaming site www.goldenpalace.be. Once again, the Group is a pioneer, as it is the first legal operator to obtain an operating licence in Belgium.
Thanks to the wide range of games and bets, and the user-friendliness of the website, www.goldenpalace.be has been a huge success and simply cannot be ignored today.
Users can find their favourite games at any time and, depending on their preferences, other games will be recommended.
Once again, Golden Palace continues its innovation by offering Live Casino in 2015. This concept, which was still relatively unknown at the time, is halfway between an online casino and a traditional casino. Live Casino is played online but offers players real roulette, blackjack, and poker tables. The game is played live, allowing players to interact directly with the dealer and follow the live video. Golden Palace then launched the first Belgian Live Casino studio for B+ games with animation in French and Dutch by Belgian presenters!
The range of games is open to everyone over the age of 21 regardless of the amount invested. Each player subscription requires registration and verification of identity data beforehand.
The Golden Palace betting shops invite players to bet on all live or upcoming sporting events. These shops are located in St-Ghislain, Aubange, Pecq, Wavre, and Ostend.
Betting terminals, available in bookshops, offer a simple and highly secure service. They ensure the best odds on the market as well as the most complete and varied betting offer.
Finally, betting is also available online and offers a wide choice of events, sports, and eSports on the Belgian market. Any player can freely develop their betting strategies in order to obtain perfect combinations for an even bigger win. Betting is accessible by smartphone without prior download or installation. Sports betting is available from the age of 18.
The Boulogne-sur-Mer and Noirétable casinos are equipped with the latest machines. 87 traditional live and electronic games, slot machines, mechanical and electronic reels, electronic roulettes and video poker are available. The casino's gaming room is open to players aged 18 and over. Players can enjoy the bar and above all the restaurants adjoining the casinos in a friendly, contemporary environment. An events room regularly hosts cultural events, concerts and shows. The casinos at Boulogne-sur-Mer and Noirétable are true leisure centres, destined to become the benchmarks for entertainment in the broadest sense of the term in these regions of France.
The Golden Palace Group has become a major player in the Belgian gaming industry and has diversified its activities over the years. The Group has also developed a Real Estate division, enabling it to pursue its diversity strategy whilst remaining in a reliable field.
Above all, Golden Palace is the story of a family. The adventure began in 1963, when Mario Menegalli arrived in Belgium with a slot machine on the roof of his car. He installed it in a café and the machine quickly became a great success. Sensing a real opportunity, he decided to import and install dozens more. GAA (General Automatic Amusement) was born. Part of the company's aim was to sell, as well as to rent, maintain and repair gaming machines. For 25 years, the company has sold and operated machines throughout Belgium and all over the world.
In the early 1990s, Mario Menegalli's children, Daniela and Massimo, joined the company. Together, the family opened the first gaming room in the heart of Brussels, on rue Marché au Charbon in 1992. In those days, the gaming room was called "Golden Nuggets", referencing the famous Las Vegas casino. As the company grew and increasingly became famous, its name was changed to Golden Palace.
The determination, hard work, insight and, above all, passion of the Menegalli family, enabled them to become the head of the largest gaming arcade park in Belgium. Currently, the group operates no less than 45 gaming room licences.
Twenty years after the opening of the first gaming room, the company launched its online gambling and sports betting site, respectively, under B+ (games) and F+ (betting) licences. The website www. goldenpalace.be was the first legal operator to obtain an operating licence in Belgium. Its online offer quickly expanded to include casino games, under A+ licence.
The brand has now crossed borders and has been operating the French Casino in Boulogne-sur-Mer since 2019. Golden Palace offers a modern gaming experience in an entertaining and sophisticated environment. With a popular themed restaurant and an events room, the Casino has become a benchmark in the local culture and entertainment scene.
In 2020, faced with the COVID-19 pandemic, the Group confirmed its fundamental commitments and its sense of responsibility by creating GMS (Golden Medical System). GMS is investing in an industrial machine and has installed a production line for surgical masks in Brussels. These masks, manufactured in Belgium with exclusively European materials, are available to its establishments and to all of its partners. Golden Palace also takes its social responsibilities seriously by offering thousands of masks to associations and organisations in need, thereby helping vulnerable populations.
Keeping to its core values of having close relationships and its 100% Belgian roots, the Golden Palace Group has acquired the "Press Shop" and "Relay" shop networks in 2022. Through this acquisition, the company entered the convenience store market and now has 175 bookstores across Belgium.
Golden Palace also has 600 employees, making the company a significant economic player. Through family spirit and by respecting fundamental values, the human being is placed at the centre of the company's many activities. The organisation is also committed to a continuous training programme, which allows employees to progress within the company.
Our values are like us and bring us together. They can be summed up in one word = PARC. Passion, Audacity, Respect, Connection.
At Golden Palace, passion is the driving force behind our commitment to excellence. Every initiative, every event is imbued with passionate energy, propelling our team towards innovation and creativity to create unforgettable experiences for our guests.
Audacity is in our DNA. We are constantly pushing the boundaries to deliver unique and exciting entertainment. At Golden Palace, we embrace the challenge, explore new paths, and push the boundaries of what's possible, creating an environment where daring is celebrated and rewarded.
Respect is at the heart of our culture and our actions. We treat everyone with fairness, compassion and integrity. At Golden Palace, we value caring and well-being, creating an environment where everyone feels heard, respected and encouraged to express their authenticity.
Connection, both with our customers and our team, is essential. Golden Palace fosters strong and lasting relationships, providing an experience where everyone feels connected, valued and understood. We believe in the power of relationships to build a future where community and conviviality are at the heart of everything we do.
That's what you can expect when you join our family 😉
Golden Palace ; its more than 60 years of experience, 40 class B casinos in Belgium, 5 betting agencies, 2 casinos in France, 2 online gaming websites and 1 sports betting website, 180 press outlets, and 1 unique spare parts store in Belgium.
Golden Palace has established itself as the leading class B casino in Belgium. Its 40 class B casinos are located across Wallonia, Flanders, and Brussels. Numerous games, such as electronic roulette and even slot machines, are offered in an elegant and friendly setting.
Guests can also enjoy refreshments and snacks. However, contrary to popular belief, alcohol is not allowed.
The casino gaming rooms are accessible for those who are 21 years old and over.
Since 2012, the Gaming Commission has granted a permanent B+ licence to the online gaming site www.goldenpalace.be. Once again, the Group is a pioneer, as it is the first legal operator to obtain an operating licence in Belgium.
Thanks to the wide range of games and bets, and the user-friendliness of the website, www.goldenpalace.be has been a huge success and simply cannot be ignored today.
Users can find their favourite games at any time and, depending on their preferences, other games will be recommended.
Once again, Golden Palace continues its innovation by offering Live Casino in 2015. This concept, which was still relatively unknown at the time, is halfway between an online casino and a traditional casino. Live Casino is played online but offers players real roulette, blackjack, and poker tables. The game is played live, allowing players to interact directly with the dealer and follow the live video. Golden Palace then launched the first Belgian Live Casino studio for B+ games with animation in French and Dutch by Belgian presenters!
The range of games is open to everyone over the age of 21 regardless of the amount invested. Each player subscription requires registration and verification of identity data beforehand.
The Golden Palace betting shops invite players to bet on all live or upcoming sporting events. These shops are located in St-Ghislain, Aubange, Pecq, Wavre, and Ostend.
Betting terminals, available in bookshops, offer a simple and highly secure service. They ensure the best odds on the market as well as the most complete and varied betting offer.
Finally, betting is also available online and offers a wide choice of events, sports, and eSports on the Belgian market. Any player can freely develop their betting strategies in order to obtain perfect combinations for an even bigger win. Betting is accessible by smartphone without prior download or installation. Sports betting is available from the age of 18.
The Boulogne-sur-Mer and Noirétable casinos are equipped with the latest machines. 87 traditional live and electronic games, slot machines, mechanical and electronic reels, electronic roulettes and video poker are available. The casino's gaming room is open to players aged 18 and over. Players can enjoy the bar and above all the restaurants adjoining the casinos in a friendly, contemporary environment. An events room regularly hosts cultural events, concerts and shows. The casinos at Boulogne-sur-Mer and Noirétable are true leisure centres, destined to become the benchmarks for entertainment in the broadest sense of the term in these regions of France.
Golden Palace pays particular attention to its CSR (Corporate Social Responsibility) policy. Since its creation, Golden Palace has been a committed local player.
As an important economic contender in Belgium, Golden Palace has a duty to play an active role in society. From the beginning, the company has been involved in the local community and has supported various charitable activities.
In the wake of its casinos and halls, Golden Palace organises events, such as sports sponsorships, the profits of which are donated to associations. Each year, nearly €40,000 is raised for local non-profit organisations.
In addition, the company has developed a training policy for its 600 employees and for those who will join the group in the future. These training courses are based on the desire to build a lasting relationship and to allow everyone to evolve according to their needs and desires.
Faced with the Covid-19 pandemic, the Group created GMS (Golden Medical Service) and invested from April 2020 in an industrial machine for the production of health protection masks. The masks produced are distributed free of charge within Golden Palace establishments and to all of its partners.
For several years now, the company has been collaborating with “Le Resto du cœur de Laeken” to which it brings its collection for the Shoe-Box organisation and to which it donates unsold food from the rooms.
For 2022, Golden Palace has created a CSR Committee with its volunteer employees. This committee welcomes everyone's ideas or projects to further improve the well-being of both the Group's employees and customers.
In parallel with the initiatives regularly carried out at a local level, the Group wishes to become more involved by organising team building exercises with a charitable component that will collect donations for associations.
Golden Palace wishes to look to the future and go even further by completing its CSR policy and actions. Naturally, these social and corporate initiatives will continue to evolve to best reflect the social commitment of the Golden Palace Group.
Just like games of chance, sports evoke strong passions. Golden Palace has always taken a keen interest in the world of sports and is proud to be associated with various projects in this sector.
As privileged partners, the Group takes part in the Belgian sports scene.
KV Mechelen and Golden Palace have had a strong bond since 2018. The sponsorship contract of the first division club has been extended for the next 3 seasons in June 2022. This is an opportunity for Golden Palace to continue supporting the sporting objectives and social ambitions of KV Mechelen.
On July 1, 2023, Golden Palace and Cercle Brugge teamed up in a privileged partnership deal that will span the next 4 seasons of the Belgian Pro League. In this role as principal partner to Cercle Brugge, Golden Palace will dedicate itself to Cercle's sportive and social ambitions, in the spirit of mutual trust and faith in a bright future for both parties.
On July 1, 2022, Golden Palace started a privileged partnership with RWDM (Racing White Daring de Molenbeek). Thanks in part to the support of Golden Palace, RWDM managed to win the Challenger Pro League and the promotion to the JPL season 2023-2024. Golden Palace will keep support RWDM to ensure that it achieves the sporting success it deserves.
On July 1, 2023, Golden Palace became the main partner of Lierse, for a collaboration that will run for the next 2 seasons. This privileged partnership perfectly reflects Golden Palace Casino Sports ambition to support the development of local soccer. By becoming Lierse's main sponsor, Golden Palace Casino Sports hopes to highlight the essential role that sport plays in connecting communities and inspiring future generations.
Since mid-August 2022, Golden Palace has been a proud sponsor of RAAL (Royale Association Athlétique Louviéroise), the traditional club of the city of La Louvière. Golden Palace will stand by the Wolves of the green and white club for 3 seasons to help them climb the ladder to the first division of Belgian football.
The Antwerp Giants, the winners of the Belgian basketball cup numerous times, and Golden Palace allow fans to win fantastic prizes such as tickets, VIP experiences, autographed basketballs...
Golden Palace Casino Sports is delighted to announce its recent collaboration with Leentje Van Meirhaeghe, Belgian cyclist with the KDM-Pack team. Despite a long-standing passion for the sport, just 10 months ago Leentje was a novice cyclist. Today, she is an active participant in the Belgian Championships and is embarking on an ambitious 350 days to make her dreams and aspirations come true.
Since 2014, Golden Palace has been the main sponsor of the Charlemagne & VHC VHRS National Rally. This year, the 31st edition of the rally, organised by ASA 59 Hautmont and Genesis Sport, league of Hauts de France, will take place from September 30th to October 2nd.
For several years, Golden Palace has been collaborating with Les Restos du Cœur de Laeken - Les Colis du Cœur by donating unsold items from its gaming rooms and delivering food boxes for the end-of-year "Shoe-box" activity.
In 2022, we strengthened this collaboration by offering them all the funds raised during our CSR Month of Sports event in May.
"Les étoiles" est une opération caritative lancée en 2018 par David Antoine et réalisée avec le soutien de Radio Contact. Chaque année, cette vente d'étoiles a pour objectif de faire vivre un Noël normal à plus de 3.500 enfants belges malmenés par la vie. Les bénéfices générés par la vente des étoiles sont reversés à l'ASBL Pêcheur de Lune, dont la mission est d'égayer le quotidien des enfants placés, malades ou abandonnés.
KV Mechelen and Golden Palace have had a strong bond since 2018. The sponsorship contract of the first division club has been extended for the next 3 seasons in June 2022. This is an opportunity for Golden Palace to continue supporting the sporting objectives and social ambitions of KV Mechelen.
On July 1, 2023, Golden Palace and Cercle Brugge teamed up in a privileged partnership deal that will span the next 4 seasons of the Belgian Pro League. In this role as principal partner to Cercle Brugge, Golden Palace will dedicate itself to Cercle's sportive and social ambitions, in the spirit of mutual trust and faith in a bright future for both parties.
On July 1, 2022, Golden Palace started a privileged partnership with RWDM (Racing White Daring de Molenbeek). Thanks in part to the support of Golden Palace, RWDM managed to win the Challenger Pro League and the promotion to the JPL season 2023-2024. Golden Palace will keep support RWDM to ensure that it achieves the sporting success it deserves.
On July 1, 2023, Golden Palace became the main partner of Lierse, for a collaboration that will run for the next 2 seasons. This privileged partnership perfectly reflects Golden Palace Casino Sports ambition to support the development of local soccer. By becoming Lierse's main sponsor, Golden Palace Casino Sports hopes to highlight the essential role that sport plays in connecting communities and inspiring future generations.
Since mid-August 2022, Golden Palace has been a proud sponsor of RAAL (Royale Association Athlétique Louviéroise), the traditional club of the city of La Louvière. Golden Palace will stand by the Wolves of the green and white club for 3 seasons to help them climb the ladder to the first division of Belgian football.
The Antwerp Giants, the winners of the Belgian basketball cup numerous times, and Golden Palace allow fans to win fantastic prizes such as tickets, VIP experiences, autographed basketballs...
Golden Palace Casino Sports is delighted to announce its recent collaboration with Leentje Van Meirhaeghe, Belgian cyclist with the KDM-Pack team. Despite a long-standing passion for the sport, just 10 months ago Leentje was a novice cyclist. Today, she is an active participant in the Belgian Championships and is embarking on an ambitious 350 days to make her dreams and aspirations come true.
Since 2014, Golden Palace has been the main sponsor of the Charlemagne & VHC VHRS National Rally. This year, the 31st edition of the rally, organised by ASA 59 Hautmont and Genesis Sport, league of Hauts de France, will take place from September 30th to October 2nd.
For several years, Golden Palace has been collaborating with Les Restos du Cœur de Laeken - Les Colis du Cœur by donating unsold items from its gaming rooms and delivering food boxes for the end-of-year "Shoe-box" activity.
In 2022, we strengthened this collaboration by offering them all the funds raised during our CSR Month of Sports event in May.
"Les étoiles" est une opération caritative lancée en 2018 par David Antoine et réalisée avec le soutien de Radio Contact. Chaque année, cette vente d'étoiles a pour objectif de faire vivre un Noël normal à plus de 3.500 enfants belges malmenés par la vie. Les bénéfices générés par la vente des étoiles sont reversés à l'ASBL Pêcheur de Lune, dont la mission est d'égayer le quotidien des enfants placés, malades ou abandonnés.
